Through our comprehensive marketing and PR campaign, we will cover both regional and national published media, as well broadcast and online media.  Our plans includew advertising, sponsorship, direct mail, media relations and e-marketing. 

How will our campaign target over a million people?

• National, regional and local press advertising including such high profile titles as The Sun, The Times, The Mirror, Evening Standard and London Metro.
• Over £500,000 spent on coverage in leading women's glossies such as WeightWatchers Magazine, LighterLife, Zest, Top Sante, and Closer.
• Direct mail campaigns reaching more than 500,000 prople nationwide.
• Radio promotions, with ticket offers and prize giveaways via Magic FM and Heart FM.
• Outdoor exposure actively via poster sites in London venues, leaflet distribution and mobile van and bike advertising in central London.
• A dedicated PR campaign targeting national and local press, online media, television and radio.
• Sponsored events raising funds for our supporting charities.
• "Get Britain into Shape Week" - Working alongside our supporting charities, each day highlighting a problem affecting the health of the UK.
• Working alongside YOU to spread the message of Shape '08 to the nation!